The Brief
Created and increased presence on their social media space. Cultivated a mass following of 10K on Instagram and 24K followers on Facebook within a span of 1 year.
Social Media Palette
Pastel colours to keep things minimal yet captivating. These colours show that the brand knows how to have a little fun, from time to time
Illustrations
Illustrations add a tone of warmth and fun to the brand. As the brand positioned themselves as being meticulous and clean, their illustrative style must reflect these traits.
Designed with easy geometric shapes, with as little frills and embellishments as possible. While having easily identifiable silhouettes with a strong sense of minimalism.
Visual Harmony
Faces + Hairstyles
Objects + Shapes
Body
Social Posts
The Brief
To create assets for The Learning Lab's Exploratorium Virtual Open House.
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Countdown Feed Posts
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Visual direction are aligned and different from usual always-on content
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Propose Spotify playlist UGC post and Instagram Stories as part of always-on content to promote the Virtual Open House
The Learning Lab
The Learning Lab is a Singaporean premium education brand, and is in the industry for 15 years. Large presence in Asia — Malaysia, Vietnam, Thailand and Indonesia.
The Brief
Create Social Media collaterals to increase presence in social media space.
Service
Social Media, Art Direction, Graphic Design
Year
2021-2022
Agency
Serious Asia
The Learning Lab Exploratorium
2021 Campaign
2022 © Amila Khai